You absolutely must write for people, not search engines. This requires you to use all of your writing skills to align the SEO content you create with the genuine human message it conveys. You must entice visitors to the website, link to it, and discuss your content.

Writing for SEO is irrelevant

It is crucial for SEO writers to be aware of this aspect of SEO writing. Even if you produce the best material Google has ever put her hands on, you can still not receive a lot of search traffic. Why? The way people use and refer to your website affects search results in a significant way. If your website lacks "authority," that is, if it is not seen as the go-to resource for experts on a subject, it will have an impact on your search. If your website is relatively new, that could also be the issue.

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Writing for SEO: The Human Side