Finding and examining actual search phrases that people type into search engines is the process of conducting keyword research. You may use the knowledge you gain about these actual search terms to inform your content strategy and overall marketing plan.

What makes keyword research crucial?

We hear more and more about how SEO has changed in the last 10 years and how little of an impact keywords have on our ability to rank well for daily searches.

How to Conduct Keyword Research for Your SEO Plan

Step 1: Based on what you are aware of regarding your company, make a list of significant, pertinent subjects.

Consider the topics you want to rank for in terms of general buckets to get this process started. You'll create five to ten topic buckets that you believe are crucial to your business, and you'll use those topic buckets later on in the process to help you come up with some specific keywords.

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How does keyword research work?